THE AGENCY FOR B2B LEAD GENERATION

INVICTUS stands for successful and measurable B2B lead generation in Germany, Austria and Switzerland (DACH-Region). If your company is looking to launch new products or services in the German-speaking market, we are the right partner to help you find qualified Leads online .

As a trusted B2B lead generation agency, we ensure optimal results by following a cross-media and holistic approach divided into nine interconnected steps:

For a successful market entry, our lead generation agency supports you from the very beginning: The process starts with a comprehensive analysis. This includes taking into account all financial and legal frameworks and conducting an in-depth examination of the market, competitive landscape, and target audience.

Based on this analysis, we collaboratively design a tailored business strategy with you. This includes defining individual business goals, USPs, and focal points. Clear positioning in the German-speaking market, adapted to the target country, is crucial for generating qualified B2B leads.

The next step is branding: To successfully generate leads, your B2B brand must stand out clearly from the competition. Our experts develop a strong B2B brand profile, including corporate identity, design, and logo, presenting your company in a way that resonates with your target audience.

A visually appealing landing page or subpage for your new product or service is also critical for lead generation. Here, too, we’ve got you covered: INVICTUS provides your B2B business with comprehensive web designfocused on functionality and usability, featuring thoughtful interaction design, a logical page structure, and precise content templates.

For digital visibility, we rely on strategic Content Marketing. We develop a clear communication strategy and create effective lead magnets—from social media posts and blog articles to high-quality white papers, case studies, and e-books. The goal is to craft targeted content that attracts qualified leads.

Furthermore, we plan and execute targeted B2B lead campaigns for your product launch. Depending on the strategy, these include automated social media campaigns, Google Ads, LinkedIn social selling, or effective email marketing. We also specialize in integrated marketing and sales automation to generate significant leads through efficient processes.

Once we’ve developed your online marketing strategy, highlighted your B2B brand with unique branding and web design, and created high-quality content, we utilize all defined channels to support product sales. This ensures a successful Launch is within reach!

However, the launch is just the beginning—we stay by your side to continuously evaluate and optimize your campaigns. This includes community management and monitoring KPIs to ensure your content consistently delivers the desired results. Continuous performance optimization , whether through search engine optimization (SEO) or adjustments to content formats, is an integral part of our work.

Through ongoing campaigns and marketing activities, we support your B2B business in generating new leads in the target markets across the DACH region—regardless of whether your company is based there or not.

Since we founded our agency 15 years ago, we have been helping our clients acquire new customers. Long-standing relationships speak for our high quality standards and represent our holistic approach. We guarantee our customers efficient lead generation campaigns for B2B customer acquisition as well as a full pipeline of orders.

With this holistic approach, INVICTUS Lead Generation Agency provides your B2B company with a comprehensive package that maximizes synergy effects. From the initial analysis to long-term optimization—and far beyond—we lay the foundation for successful B2B lead generation.