From Concept to Programming:
Tailored Web Design for Your Website Relaunch
Your website is more than just a digital business card – it’s your most powerful tool for attracting customers and driving sales. Whether you're considering a website relaunch or starting from scratch, functionality and user experience remain the cornerstones of our web projects.
We prioritize a well-thought-out site structure, intuitive navigation, and precisely crafted content that guides visitors toward desired actions.
Every website we develop is designed to make a lasting impression while delivering measurable results, whether through inquiries, registrations, or purchases.
Focusing on performance and conversion optimization, we offer solutions that effectively support your business goals.
Analysis and Concept Phase
The foundation of a successful web project lies in clearly defining the specific requirements and communication goals of the website. Whether you're planning a website relaunch or building a new site, we take the time during the analysis and concept phase to understand your business and its unique challenges. We analyze your target audience and competitors to ensure the website not only looks appealing but also effectively attracts potential customers and stands out from the competition.
Web Design
The foundation of a successful web project lies in clearly defining the specific requirements and communication goals of the website. Whether you're planning a website relaunch or building a new site, we take the time during the analysis and concept phase to understand your business and its unique challenges. We analyze your target audience and competitors to ensure the website not only looks appealing but also effectively attracts potential customers and stands out from the competition.
Interaction Design / Wireframes
Wireframes
Interaction design and information architecture set the groundwork for user guidance and the structure of your website. In this phase, we also develop text content, optimized for search engines (SEO) from the start to maximize your site’s visibility. The information architecture involves logically organizing content and features, ensuring users can navigate your site intuitively and efficiently. The principle here is simple: the website must adapt to user expectations and behavior – not the other way around. Interaction design plays a critical role in ensuring the usability and effectiveness of your web solution. This is visualized through clear wireframes.
Graphic Design
Once the foundational structure of the website is established and approved, we shift focus to visual website design. In this phase, wireframes are transformed into their final form – every element is refined and strategically presented.
Implementation
During the implementation phase, we rely on proven CMS platforms like WordPress and Drupal. Our expertise ranges from customizing existing modules to developing bespoke solutions tailored to your needs. We emphasize programming user-friendly features and logical navigation. Every element on your new website – from contact forms to interlinking between pages – is developed with maximum usability in mind. The goal is for users to navigate your site effortlessly while ensuring smooth technical performance in the background.
System Testing and Acceptance
This phase focuses on quality assurance for all project components. The website undergoes extensive testing for accessibility and functionality across various browsers and platforms, ensuring every element meets specifications.
Webshop Integration
Here it comes to the setup of WooCommerce incl. payments via PayPal and credit card.
Detailed adaptation of the graphic display to the designs and templates created, e.g. the product overview. Optimisation of the purchase process.
The payment functionalities are integrated by means of an interface in order to guarantee a payment process without media discontinuity. The interface is designed according to your specifications.
Training
Our CMS is designed to be intuitive and user-friendly. However, training can be invaluable for getting started quickly and effectively with your website after relaunch. We offer training sessions both on-site and via video conferencing.
Tracking
By implementing Matomo or Google Analytics, we provide comprehensive tracking and detailed analyses to continuously measure your website’s success. Customized dashboards offer deep insights into visitor behavior, content performance, and marketing effectiveness.
In addition to detailed analyses and reports, maintaining your website involves ongoing technical support. We perform monthly updates, regular backups, and continuous server monitoring to ensure seamless operation. If technical issues arise, we promptly address them to keep your website available and functional. We also manage regular content updates to ensure your website remains not only technically up-to-date but also relevant in its messaging. These ongoing efforts guarantee optimal performance, stability, and security for your site.
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