Consulting

Achieve Success with Targeted Analysis and a Clear Strategy

From the initial idea to a successful market positioning, INVICTUS provides your B2B company with a comprehensive marketing consulting approach. Our all-inclusive B2B consulting package features a strategic target audience analysis, detailed competitor and market assessments, and the identification of clear, actionable goals.

Target Audience Analysis for Successful B2B Marketing

To develop the right strategy and brand placement for your B2B brand, our lead experts analyze not only your business needs but also those of your customers. As part of our marketing consulting services, we begin with a detailed target audience analysis to ensure effective messaging, precise targeting, and ultimately, a new lead generation. To thoroughly understand your audience, we employ three proven methods:

"Ideal Customer Profile" (ICP)

We create an ideal customer profile based on factors such as the number of employees, industry, revenue, locations, and budget. This profile serves as the foundation for tailored strategies and targeted outreach.

2. "Buyer Persona"

We collect job titles, data, goals, challenges, and interests of relevant decision-makers. This helps us better understand potential customers and develop targeted marketing materials.

3. "Customer Journey"

We analyze the customer journey from the first contact up to the conclusion of the purchase, identify patterns, and optimize touchpoints and channels to create an effective customer approach.

Competitor Analysis:

Understanding Your Competition

How does your B2B company measure up against the competition? Our consulting services include a comprehensive competitor analysis, an essential component of a successful strategy. We examine the competitive landscape, including direct, indirect, and emerging competitors, and assess their strengths and weaknesses in your target market. By continuously monitoring the competitive environment, we ensure that your B2B brand leverages opportunities and maximizes competitive advantages right from the start.

Market Analysis for Your B2B Company and Industry

Where does your B2B company stand within the market?
A detailed market analysis is a core component of our consulting services for B2B companies. We examine the size and structure of your target market, industry-specific developments, emerging trends, and shifts in customer behavior. With continuous market monitoring, we enable your B2B company to respond swiftly to changes and adjust your lead generation strategy to align with current market conditions.

Development of a Customized Business Strategy

Based on a detailed target audience, market, and competitor analyses, we create a business strategy that aligns with your brand placement and fits within your financial and legal parameters. A concrete action plan outlines how to achieve the defined goals and priorities effectively. Our marketing consulting approach ensures that this plan is both strategic and actionable.

Successful Implementation of the Action Plan

Once the action plan has been finalized, we start the implementation. Our experienced business and marketing consultants ensure that the defined goals are achieved. With INVICTUS , you have a partner with years of expertise in marketing consulting, who will guide and support you every step of the way.

In addition to detailed analyses and reports, maintaining your website involves ongoing technical support. We perform monthly updates, regular backups, and continuous server monitoring to ensure seamless operation. If technical issues arise, we promptly address them to keep your website available and functional. We also manage regular content updates to ensure your website remains not only technically up-to-date but also relevant in its messaging. These ongoing efforts guarantee optimal performance, stability, and security for your site.