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Market Entry Campaign for 7acht: Print and Social Media Strategies by Invictus

7acht is a brand of Salt (Liechtenstein) AG, a leading telecommunications provider based in Liechtenstein. Launched in 2014 specifically for the regional market, the brand offers wireless mobile internet for home use as well as mobile voice communication, tailored to the needs of the residents of Liechtenstein and Switzerland.

Our Task

INVICTUS was tasked with supporting 7acht's market entry through a comprehensive campaign. The focus was on developing a memorable brand identity and successfully launching the product "mobile internet for home" in the regional market.

Project Goals

Introduction of the 7acht brand in the regional market
Increase in awareness of "mobile internet for home"
Development of a strong brand identity with recognizability
Effective engagement and retention of the target audience through social media channels

The Challenges

Integration of traditional print marketing with modern social media communication
Creation of a clear and compelling brand presence in the region

Implementation

Invictus supported 7acht in their market entry campaign for "mobile internet for home." The nationwide print campaign was conceptualized and executed by Invictus, along with the introduction of the new corporate color. Additionally, we created further print materials and developed the new social media strategy. Our agency regularly implemented social media campaigns and community management.

Facts

Lead Generation B2C
Campaign Concept
Graphic Design
Color Definition
Conceptualization and Management of Social Media

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Stefan Roggatz

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