M-Exchange: New marketing strategy and corporate design for effective lead generation

The M-Exchange is a leading provider of procurement, trading, and communication platforms for businesses and public institutions. With solutions such as e-procurement portals, e-shops, and custom developments for municipal utilities, suppliers and disposal companies, transportation companies, and public institutions, the company supports small and medium-sized enterprises as well as large corporations in optimizing their procurement processes.

In the field of lead generation, we have worked with M-Exchange in Germany and Austria.

Our Task

INVICTUS was commissioned to optimize the external representation of M-Exchange AG through a new marketing strategy, a modern corporate design, and targeted measures for lead generation.

Project Goals

  • Development of a clear and consistent brand identity
  • Creation of professional communication and marketing materials
  • Efficient lead generation in Germany and Austria

The Challenges

  • Targeted communication to small and medium-sized enterprises, as well as large companies and public institutions
  • Establishment of a consistent corporate design across all communication channels
  • Implementation of an effective lead generation strategy in a highly competitive market

Implementation

For M-Exchange, we were active in the areas of sales, marketing, and design. We developed a new marketing strategy and, based on that, created a new corporate design. With product brochures, a trade fair booth, and roll-ups, we laid the foundation for the company’s external presentation. M-Exchange AG now presents itself with a consistent and professional corporate identity, which strengthens customer trust.

Facts

  • Client from 2014-2016
  • Lead Generation
  • B2B Marketing Strategy and Concept
  • Public Relations
  • Corporate Design & Publishing

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Stefan Roggatz

CEO
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