Beratung für B2B-Unternehmen

Achieve Success with Targeted Analysis and a Clear Strategy

From the initial idea to a successful market positioning, INVICTUS provides your B2B company with a comprehensive marketing consulting approach. Our all-inclusive B2B consulting package features a strategic target audience analysis, detailed competitor and market assessments, and the identification of clear, actionable goals.

Target Audience Analysis for Successful B2B Marketing

Who are your potential customers, and how can you effectively reach them?

To develop the right strategy and brand placement for your B2B brand, our lead experts analyze not only your business needs but also those of your customers. As part of our marketing consulting services, we begin with a detailed target audience analysis to ensure effective messaging, precise targeting, and ultimately, a new lead generation. To thoroughly understand your audience, we employ three proven methods:

1. Ideal Customer Profile (ICP):

We start by defining your ideal customers based on factors such as company size, industry, revenue, location, and budget. These ideal customer profiles (or multiple profiles) serve as the foundation for creating personalized strategies and communicating with your audience in the right tone.

2. Buyer Personas:

Next, we create detailed, fictional profiles of the key decision-makers within your target companies. In addition to job titles, we capture demographic data, goals, challenges, and interests. We explore questions such as: What are the persona’s goals? What challenges do they face in their industry? What resonates with them most?

These personas allow us to better understand your potential customers and develop tailored marketing materials that address their specific needs.

3. Customer Journey:

Anschließend definieren und visualisieren wir die Customer Journey: Diese beschreibt alle Schritte, die ein Kunde vom ersten Kontakt mit Ihren Produkten oder Dienstleistungen bis zum Vertragsabschluss durchläuft. Durch die Abbildung des gesamten Kundenerlebnisses identifizieren wir mögliche Verhaltensmuster, Vorlieben und Gewohnheiten.

Unsere Experten analysieren dabei nicht nur die Touchpoints und Marketing-Kanäle (z.B. OnlineCommunities), mit denen ein Kunde in Kontakt kommt, sondern auch, wie er sich dabei fühlt. So passen wir die Ansprache und die Kanäle gezielt an, um eine effektive Kundenansprache während der gesamten Journey zu gewährleisten.

Competitor Analysis: Understanding Your Competition

How does your B2B company measure up against the competition?

Our consulting services include a comprehensive competitor analysis, an essential component of a successful strategy. We examine the competitive landscape, including direct, indirect, and emerging competitors, and assess their strengths and weaknesses in your target market. By continuously monitoring the competitive environment, we ensure that your B2B brand leverages opportunities and maximizes competitive advantages right from the start.

Market Analysis for Your B2B Company and Industry

Where does your B2B company stand within the market?

A detailed market analysis is a core component of our consulting services for B2B companies. We examine the size and structure of your target market, industry-specific developments, emerging trends, and shifts in customer behavior. With continuous market monitoring, we enable your B2B company to respond swiftly to changes and adjust your lead generation strategy to align with current market conditions.

Development of a Customized Business Strategy

Based on a detailed target audience, market, and competitor analyses, we create a business strategy that aligns with your brand placement and fits within your financial and legal parameters. A concrete action plan outlines how to achieve the defined goals and priorities effectively. Our marketing consulting approach ensures that this plan is both strategic and actionable.

Successful Implementation of the Action Plan

Once the action plan has been finalized, we start the implementation. Our experienced business and marketing consultants ensure that the defined goals are achieved. With INVICTUS, you have a partner with years of expertise in marketing consulting, who will guide and support you every step of the way.