Market Entry

Your Partner for a Successful Entry into the German-Speaking Market

For over 17 years, INVICTUS has been helping B2B companies achieve a successful market entry into the DACH (Germany, Austria, Switzerland) region. Our experts analyze the market, competitors, and target audience to develop country-specific strategies, which we implement through a cross-media approach. With our support, your entry into Europe’s largest market is set for success.

Market Entry Strategy for the DACH Region

Are you looking to introduce new products or services to the German-speaking market? INVICTUS is your ideal partner. We specialize in helping both local and international B2B companies establish themselves quickly and profitably in the DACH region.

We assist in developing or adapting a tailored strategy that accounts for all financial and legal requirements. This involves in-depth analysis of the market, competitors, and target audience to tailor your business model to the needs of the German-speaking market.

Marketing for Market Entry:

Success Strategies for New Markets

Successful marketing for market entry is the key to gaining a foothold in new markets and standing out against the competition. Our experts provide a comprehensive approach that takes into account all relevant factors for a successful market launch in Germany, Austria, and Switzerland.

Market & Competitor Analysis

A well-planned marketing strategy is one of the most crucial factors for successful market entry. Our experts begin with a comprehensive analysis of the current market and competitor situation to gain understanding for the market and adapt proactively to emerging trends and shifts in customer behavior. We also evaluate the positioning of your B2B company within the target segment.

Our approach goes beyond examining the competitive landscape and market structure in Germany, Austria, and Switzerland. We continuously monitor these factors to identify market dynamics and developments early, enabling us to adjust your strategy and ensure sustained success.

Target Audience Analysis

Target audience analysis explores the desires, needs, and behaviors of potential customers, providing deep insights into your audience and highlighting current trends. This enables us to precisely define your target audience in Germany, Austria, and Switzerland and plan tailored marketing actions for your content marketing strategy—one that is both flexible and targeted.

Our experts analyze your products and services to identify relevant target audience segments. We create ideal customer profiles, buyer personas and a customer journey to visualize and understand the target group. These insights form the basis for a targeted communication strategy for market entry in German-speaking countries.

Entering the German Market

The DACH region represents the largest market in Europe, characterized by high purchasing power. Success here provides a strong foundation for expanding into other markets, making it an essential step for long-term growth.

Positioning on the German-speaking market

Building on our detailed analyses and extensive experience with the unique characteristics of the German-speaking market, we craft the ideal market entry strategy for your B2B company. Often, it is sufficient to adapt your existing strategy or business model from your home country to meet the specific demands of the DACH region.

Comprehensive Legal and Tax Support

INVICTUS offers you comprehensive legal and tax support for a smooth market entry into the German-speaking market: For contracts, data protection, and other legal matters, we collaborate with our partners at Schulz Kluge Rechtsanwälte (Lawyer Company), ensuring a legally secure market entry. In the area of patent law, we work with attorneys from ETL IP, offering support with intellectual property rights and patent applications. Additionally, we can connect you with tax advisors and notaries from our extensive network. In addition, we offer you the opportunity to use a workspace in our coworking space , including a company address.

Consulting for International Market Entry

Thanks to our extensive international agency network, we develop country-specific strategies for your B2B company that extend beyond the DACH region. Successful B2B brands in the DACH market often have the potential to be adapted and scaled to other European countries.

We collaborate with local partners who understand the unique characteristics of their respective markets, ensuring your positioning is tailored accordingly. This allows us to centrally manage concepts and campaigns while integrating valuable local expertise.

With a well-thought-out strategy and thorough analyses, you can secure a successful market entry and long-term competitive advantages. Our experts guide you through every step of the process, helping position your brand effectively in the target market and fostering sustainable growth.

Coworking in Berlin-Adlershof

We rent workstations in a creative coworking space near Berlin Brandenburg Airport (BER). Are you looking for a legally valid business address or a mailbox in Berlin? Do you want to register your company in Berlin and list it in the commercial register? With us, you can choose from a variety of options. Virtual Office Berlin Packages with additional services such as telephone service, mail acceptance, scanning service and letter forwarding. We are a discreet and reliable provider of a business address in Berlin.