Level up your B2B Social Media Marketing Game
Anyone who is still convinced that social media marketing plays no role in their business is missing out on valuable opportunities for their company. B2B social media marketing is an essential component of any successful strategy. A strong presence on social networks gives you the opportunity to reach your target group directly, build relationships with customers and strengthen your brand with relevant content. Regardless of whether it's LinkedIn, X, Instagram, TikTok or Facebook - you can reach your target groups on all relevant channels.
Why do consumers follow brands on social media?
The Most Important Social Media Platforms for Your Marketing
According to a 2024 survey, Facebook is one of the world's leading platforms for marketing purposes, followed by Instagram. However, platforms such as LinkedIn, TikTok and YouTube will also play a key role, depending on the target audience and industry.
Our experts will help you choose the right channels for your business and to place your content in the most effective way.
*Statista
At a Glance: Our Social Media Services
Whether it's direct customer contact or improving your SEO strategy, we help you to effectively position your brand.
B2B Social Media Strategy & Consulting
Precise, sustainable, and tailor-made. After a comprehensive analysis of your current social media activities, we develop a concept that defines your goals and strategies and deliver measurable results. Your brand is represented on the right platforms at the right time - regardless of whether it's LinkedIn, Instagram, Facebook or TikTok.
Platform selection & setup
Not every platform is suitable for every company. We will find the right channels for your target group. From business networks like LinkedIn and Xing, creative hotspots like Instagram and TikTok to classics like Facebook and X (Twitter until July 2023) – we will set up your profiles, develop content and define clear guidelines for a professional appearance.
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Creative content strategy and development
Content is king and the heart of your B2B social media strategy – and we are the creative minds behind it. Our team creates content that captivates your target group and encourages interaction. TikTok videos, Instagram Reels or informative LinkedIn posts: With a structured content pipeline, we ensure that your content is published at the perfect moment for the most visibility and engagement with your audience.TikTok and trending formats
TikTok is no longer a “hype”, but a platform for brands that want to stand out with creativity and speed. We support you in establishing your brand on TikTok, developing a suitable content strategy and benefiting from trends at an early stage. Be it creative videos or strategic challenges, we use the possibilities of TikTok to get your brand noticed.
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Paid Social & Influencer Marketing
Use the advertising power of paid ads to increase your reach in a targeted manner. We place tailor-made social ads on platforms like Facebook, Instagram and LinkedIn and maximize your visibility through collaborations with influencers. Influencers are the brand ambassadors of the future – also in B2B. We connect you with the right partners to spread an authentic message. – auch im B2B. Wir vernetzen Sie mit den richtigen Partnern, um Ihre Botschaft authentisch zu verbreiten.
Monitoring & Reputation Management
One misstep on social media can be costly. That's why we continuously monitor your online reputation, proactively respond to trends and potential crises, and ensure that your brand always appears at its best. In a monthly report , we will keep you up to date on all relevant key figures relating to your posts and your overall social media marketing performance.
Social Sales Automation
Optimize your sales through social networks! With social sales automation, we identify potential customers, qualify leads and integrate them directly into your CRM system. This increases your efficiency and allows you to focus on the essentials: the sales process.
Your next step in B2B social media marketing
Let's work together to find out which platforms and content offer the greatest value for your company. Regardless of whether you want to optimize your current B2B social media strategy or open up new channels – we at INVICTUS support you in establishing your brand in the digital world.
Ready for purpose-driven marketing?
Start your project with us!
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