Social media as an integral part of B2B marketing

As an integral part of everyday life, social media opens up interesting opportunities for communicative exchange. It is thus a successful tool for connecting your target group with relevant content and building relationships with customers and users. Social media marketing has also become an essential part of corporate communications and is one essential for every company. Social media allows direct contact with important players/customers, can strongly promote your corporate image with high-quality content, and supports the SEO of your website.  Suchmaschinenoptimierung der Website. 

Consulting & creation of a communication concept

A comprehensive analysis of social media use is followed by the definition of a concept. This includes the development of goals and strategies as well as the creation of social media controlling. With an appropriate social media concept, you can optimally reach your target group on the various platforms – whether on your own or external blog or the profiles and groups in Xing, LinkedIn, Twitter as well as Instagram, Facebook, and TikTok.  

Selection of suitable social media channels

Depending on the target group, different platforms are suitable for optimally addressing prospects and thus potential customers or employees. In addition to selecting suitable social media channels, our service also includes creating social media profiles and planning the topics and corresponding guidelines.

Most popular social media platforms in B2B

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Creative topic management and content maintenance

Based on the communication concept and the corresponding social media strategy, the topics are defined, and suitable content is created. Through our active topic management and scouting, we actively explore and address various topics. Content is scheduled and shared based on a pre-determined content pipeline.

content creation

The most important aspect of social media marketing is creating content with relevant added value for the target audience. Social media offer various formats that can be used for content distribution: videos, reels, and photos as well as the increasingly popular story format, which makes posts available to users for 24 hours.  
Engaging content can attract potential customers to your website and strengthen customer loyalty through high-quality interactions. In addition to organic posts, you can also place ads on various social platforms. With the help of Social Ads, the corresponding ads are placed in order to attract potential customers. 
Neben den organischen Beiträgen besteht zusätzlich die Möglichkeit, Werbung auf den sozialen Plattformen zu schalten. Mithilfe sogenannter Social Ads werden die entsprechenden Anzeigen an potenzielle Kunden ausgespielt.

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Social Media Monitoring

The speed of social media channels combined with the sensitivity of individual topics requires the monitoring of your online reputation with as much foresight as possible in order to identify and act on potential problem areas early on. In this way, we can ensure long-term success and an agile use of topics The ultimate goal is to achieve high engagement. This is determined by the quality of your channels.  

Social Sales Automation

Automated social selling and marketing automation is a B2B social media tool for automating the sales process via social networks. A predefined target group (e.g., 2nd degree contacts, companies with 200–500 employees) is addressed. The goal is to generate new leads and integrate these contacts directly into the CRM – to create reminders for follow-ups.utomatisierten Social Selling und Marketing Automation handelt es sich um ein Tool für B2B Social Media  zur Automatisierung des Vertriebsprozesses über soziale Netzwerke. Hierbei wird eine eine vordefinierte Zielgruppe (z. B. Kontakte 2. Grades, Unternehmen 200-500 Mitarbeiter etc.) adressiert. Ziel ist es, neue Leads zu generieren und diese Kontakte direkt in das CRM zu integrieren – zum Anlegen von Wiedervorlagen für ein Nachfassen (oder auch “Follow-Up”).

Influencer Marketing

Influencer Marketing ist die Verbindung von Content Marketing mit Bloggern, Social Media und Influencer Relations. Influencer sind wichtige Multiplikatoren für Content. INVICTUS kontaktiert Blogger bzw. Blogbetreiber, Social Media-Influencer und forciert Veröffentlichungen von Beiträgen, wie Texte, Bilder sowie Videos. Influencer Marketing ist in Zeiten sozialer Medien ein wichtiges Standbein im digitalen Marketing. 

B2B Influencer on LinkedIn

In addition to the personal contact initiation by means of Social Selling, the LinkedIn platform also allows you to sustainably increase the awareness of your company at the B2B level with influencers or to promote your next event. With the help of various influencer agencies, LinkedIn offers you a wide range of different influencers who mention your company on LinkedIn, reach the appropriate B2B decision makers, and thereby bring you into inbound sales conversations. By using influencers on LinkedIn, you reduce the time spent by your internal brand ambassadors. We make sure that influencers on LinkedIn talk about your company and help you achieve your business goals in the long term. Social Selling bietet die Plattform LinkedIn auch die Möglichkeit, auf B2B Ebene mit Influencern nachhaltig die Bekanntheit Ihres Unternehmens zu steigern oder Sie Ihr nächstes Event zu promoten. Mithilfe verschiedener Influencer Agenturen bietet Ihnen LinkedIn ein breites Spektrum an verschiedenen Influencern, die Ihr Unternehmen auf LinkedIn erwähnen, die entsprechenden B2B Entscheider erreichen und Sie dadurch in Inbound Sales Gespräche bringen.
Durch den Einsatz von Influencern auf LinkedIn reduzieren Sie den Zeitaufwand Ihrer internen Markenbotschafter. Wir sorgen dafür, dass Influencer auf LinkedIn über Ihr Unternehmen sprechen und zur Erreichung Ihrer Unternehmensziele nachhaltig beitragen.

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viktoria schimanowski Invictus team

Viktoria Schimanowski

Junior Marketing Managerin