Suchmaschinenoptimierung

For increased traffic, trust, and customer acquisition

In the digital world, success hinges on visibility. If your website isn’t among the top search engine results, you’re losing out on valuable opportunities to connect with potential customers. Professional Search Engine Optimization services can boost your online visibility and driving measurable success.

What do people do when they need a solution to a problem? They go to a search engine like Google, type in their question, and in seconds, they get a list of companies offering what they need. Most of the time, they choose one of the top results—because those businesses seem the most trustworthy.

That’s the key competitive advantage. People trust search engines, and that trust extends to the companies that show up at the top of the results.

Being visible on search engines like Google, Bing, or Ecosia is now one of the most important ways to connect with your audience. It’s often the first impression they’ll have of your business— and where they decide if they’re interested in what you offer. Ranking at the top isn’t just good; it’s how you win.

As an experienced B2B lead generation agency offering professional search engine optimization services, our goal is to get your website to the top of the search results. We leverage the right SEO tools and strategies to maximize your visibility on search engines like Google, Bing, Ecosia, and others, ensuring your brand is found where it matters most—right at the top. This is how we equip your business with the winning edge.

What Exactly is Search Engine Optimization (SEO)?

SEO is much more than adding keywords to texts. It’s a strategic process aimed at helping your website show up higher in organic (non-paid) search results. SEO involves a wide range of actions designed to help both users and search engines better understand and value your website.

SEO can be divided into the following key areas:

On-Page Optimization
Off-Page Optimization
Content Marketing
Local SEO

Search Engine Optimization Services – An Investment That Pays Off

A well-crafted SEO strategy is like a well-oiled machine: it ensures your content doesn’t need constant promotion. Instead, your website passively generates steady long-term traffic. SEO not only deliver an exceptional, sustainable ROI but will also attract qualified leads (MQL/SQL) and drives direct sales—without additional advertising costs.

Think about it like this: you’re getting visitors who are actually interested in what you offer. That’s the power of Search Engine Optimization. More visibility brings in more traffic, and more traffic means more chances to turn those visitors into customers. By continually improving your SEO, you reach more people, grow your audience, and set your business up for long-term success.

5 Phasen zur Suchmaschinenoptimierung

To unlock the full potential of SEO, it’s essential to follow a clear plan. Each step is crucial to ensure that your website not only looks great but is also easily discoverable.

Phase 1: Setting up the basics

Every SEO process begins with a keyword analysis. The goal is to identify which search terms are most suitable for optimization, using an ideal balance of search volume, business value, and competition as key targets.
Here, we categorize keywords into long-, medium-, and short-term groups. These must be analyzed, optimized, and compared with competitors.

1. Webseiten-Analyse mit qualifizierten Tools

The first step is to uncover the strengths and weaknesses of your website. Our comprehensive website analysis highlights the current state of your online presence. Based on these insights, we can make targeted optimizations that significantly increase your chances of a better ranking.

In a personal consultation, we conduct a detailed SEO check of your website and develop customized recommendations.

2. Keywordrecherche & -optimierung

Keywords form the foundation of the SEO process. Keywords are the search terms potential customers enter into search engines. Our goal is to identify the keywords that matter most to your target audience, balancing search volume, business value, and competition. These keywords will form the basis for your website structure and content topics. They must be continuously analyzed, optimized, and reviewed in the context of your competitors.

3. Webseitenstruktur & Optimierung der Hauptseiten

The structure of your website is crucial for both SEO and usability. It affects how search engines index your content and how users navigate your site. From URL structure to sitemap.xml/robots.txt, there are many details to consider.

We also directly develop recommendations for optimizing both the main and sub-pages.

4. Webseiten-Performance

If your website’s loading time is too long, visitors will not engage with the content and will leave quickly. This is why website performance has become an increasingly important ranking factor. Therefore, website optimization should focus on creating the fastest website possible. Following the “Mobile First” approach, all SEO activities are ensured for a user-friendly mobile version.

5. OnPage-Optimierung & redaktionelle Pflege der Inhalte

Integrating keywords throughout the content of your website significantly enhances visibility. We create audience-focused, keyword-optimized texts and generate internal linking. A writing style that aligns with your brand identity and target audience is defined, setting guidelines for both internal staff and freelancers. The content is directly integrated into the CMS.

For effective SEO, it’s crucial to place keywords in the right spots. A frequently overlooked but essential element is the metadata — the title and description visible to users in search results. Metadata should be designed to encourage clicks and spark interest.

Our SEO strategy is built on three core building blocks for each phase:

Messbar: Saubere Einrichtung und regelmäßiges Monitoring
White Hat: Hochwertikes Backlinkprofil
Vertriebsorientiert: Steigerung des Umsatzes

Phase 2: Create Pillar Posts

By this stage, your website should have clear thematic focuses and a robust backlink profile, reducing the time and effort needed to rank in search results. Now is the ideal time to accelerate content creation to cover as many relevant keywords as possible. To achieve this, we will develop a content plan and regularly produce texts, blog posts, and other materials for your website. This ensures consistent growth and expanded keyword coverage to enhance your online visibility.

Pillar posts are extensive, strategically positioned articles designed to target high-difficulty keywords. These posts are meticulously researched, expertly formatted, and provide diverse, high-value content for readers, making them an essential foundation of your content strategy.

Phase 3: Building a Backlink Profile

It’s no secret that backlinks are a powerful ranking factor for search engines. During this phase, specifc measures will be taken to strategically generate backlinks for the pillar posts. These backlinks must be of high quality; otherwise, they could negatively impact website performance.

The goal of backlink building is to generate external links (known as “backlinks”) that point to your website. To achieve this, a comprehensive backlink strategy will be developed and implemented on an ongoing basis.

Phase 4: Scaling content creation

Phase 5: Tracking

Through effective tracking, we ensure that your SEO strategy is not only successful but also sustainable in the long term. By monitoring the right KPIs, we can evaluate the success of our strategies and make necessary adjustments.

Regular analysis and evaluation of our tracking data using specialized tools like Matomo or Agency Analyticsallow us to proactively make adjustments that continuously enhance the effectiveness of your SEO efforts.

Our team has developed standards to ensure that all tracking activities comply with applicable data protection regulations. This enables us to provide you with comprehensive statistics and valuable insights that serve as a foundation for future optimizations.

Use the benefits that professional search engine optimization services can offer your business. With a well-thought-out SEO strategy, based on solid analysis, an optimized website structure, and engaging content, you can not only increase your visibility but also generate qualified leads and conversions.