From Concept to Programming: Tailored Web Design for Your Website Relaunch
Your website is more than just a digital business card – it’s your most powerful tool for attracting customers and driving sales. Whether you're considering a website relaunch or starting from scratch, functionality and user experience remain the cornerstones of our web projects. We prioritize a well-thought-out site structure, intuitive navigation, and precisely crafted content that guides visitors toward desired actions. Every website we develop is designed to make a lasting impression while delivering measurable results, whether through inquiries, registrations, or purchases.
Focusing on performance and conversion optimization, we offer solutions that effectively support your business goals.
Methodology and Execution of All Website Projects
Analysis and Concept Phase
1
Analysis and Concept Phase
Der Ausgangspunkt eines erfolgreichen Webprojekts liegt darin, die spezifischen Anforderungen und Kommunikationsziele der Webseite klar zu definieren. In der Analyse- und Konzeptphase widmen wir uns intensiv dem Verständnis Ihres Unternehmens und der Aufgabenstellung. Wir analysieren Ihre Zielgruppen und Wettbewerber, um sicherzustellen, dass die Webseite nicht nur optisch überzeugt, sondern auch gezielt potenzielle Kunden anspricht und von der Konkurrenz abhebt.
2
Interaction Design / Wireframes
Interaction design and information architecture set the groundwork for user guidance and the structure of your website. In this phase, we also develop text content, optimized for search engines (SEO) from the start to maximize your site’s visibility. The information architecture involves logically organizing content and features, ensuring users can navigate your site intuitively and efficiently. The principle here is simple: the website must adapt to user expectations and behavior – not the other way around. Interaction design plays a critical role in ensuring the usability and effectiveness of your web solution. This is visualized through clear wireframes.
Interaction Design / Wireframes
3
Graphic Design
Once the foundational structure of the website is established and approved, we shift focus to visual website design. In this phase, wireframes are transformed into their final form – every element is refined and strategically presented. Graphic design goes beyond aesthetics: it’s a strategic tool to engage your target audience and boost conversion rates. Accessibility is a key focus, with features like clear structures, sufficient contrasts, and thoughtfully planned layouts ensuring the website is accessible to all users while providing a high level of satisfaction.
Graphic Design
4
Design Implementation
During the implementation phase, we rely on proven CMS platforms like WordPress and Drupal. Our expertise ranges from customizing existing modules to developing bespoke solutions tailored to your needs. We emphasize programming user-friendly features and logical navigation. Every element on your new website – from contact forms to interlinking between pages – is developed with maximum usability in mind. The goal is for users to navigate your site effortlessly while ensuring smooth technical performance in the background.
Design Implementation
5
System Testing and Acceptance
This phase focuses on quality assurance for all project components. The website undergoes extensive testing for accessibility and functionality across various browsers and platforms, ensuring every element meets specifications.
System Testing and Acceptance
6
Webshop Integration
Here it comes to the setup of WooCommerce incl. payments via PayPal and credit card.
Detailed adaptation of the graphic display to the designs and templates created, e.g. the product overview. Optimisation of the purchase process.
The payment functionalities are integrated by means of an interface in order to guarantee a payment process without media discontinuity. The interface is designed according to your specifications.
Webshop Integration
7
Training
Our CMS is designed to be intuitive and user-friendly. However, training can be invaluable for getting started quickly and effectively with your website after relaunch. We offer training sessions both on-site and via video conferencing.
Training
7
Tracking
Tracking
Mit der Einrichtung von Matomo oder Google Analytics bieten wir Ihnen ein umfassendes Tracking und detaillierte Analysen, um den Erfolg Ihrer Webseite kontinuierlich zu messen. Über maßgeschneiderte Dashboards erhalten Sie einen tiefen Einblick in das Verhalten Ihrer Besucher, die Performance Ihrer Inhalte und die Wirksamkeit Ihrer Marketing-Maßnahmen.
8
Reporting
In addition to detailed analyses and reports, maintaining your website involves ongoing technical support. We perform monthly updates, regular backups, and continuous server monitoring to ensure seamless operation. If technical issues arise, we promptly address them to keep your website available and functional. We also manage regular content updates to ensure your website remains not only technically up-to-date but also relevant in its messaging. These ongoing efforts guarantee optimal performance, stability, and security for your site.
Reporting
Analysis and Concept Phase
The starting point of all projects is to understand the task and the communication needs of the website as well as the overall design. In the analysis and concept phase, based on the requirements specification and further conceptual explanations, we create a detailed plan for implementing and using the solution. This will serve as the detailed specification. This phase is carried out in close cooperation with the customer and based on the communication concept.
We support you in setting up the application. This is recommended primarily for data protection reasons. We are available as a sparring partner for day-to-day questions as well as for special training topics. We support and advise you on all functions and settings of web analytics with the open source tool.
Interaction Design / Wireframes
During the implementation phase, we rely on proven CMS platforms like WordPress and Drupal. Our expertise ranges from customizing existing modules to developing bespoke solutions tailored to your needs. We emphasize programming user-friendly features and logical navigation. Every element on your new website – from contact forms to interlinking between pages – is developed with maximum usability in mind. The goal is for users to navigate your site effortlessly while ensuring smooth technical performance in the background.
Graphic Design
Once the foundational structure of the website is established and approved, we shift focus to visual website design. In this phase, wireframes are transformed into their final form – every element is refined and strategically presented. Graphic design goes beyond aesthetics: it’s a strategic tool to engage your target audience and boost conversion rates. Accessibility is a key focus, with features like clear structures, sufficient contrasts, and thoughtfully planned layouts ensuring the website is accessible to all users while providing a high level of satisfaction.
Implementierung Funktionalität & Designs
During the implementation phase, we rely on proven CMS platforms like WordPress and Drupal. Our expertise ranges from customizing existing modules to developing bespoke solutions tailored to your needs. We emphasize programming user-friendly features and logical navigation. Every element on your new website – from contact forms to interlinking between pages – is developed with maximum usability in mind. The goal is for users to navigate your site effortlessly while ensuring smooth technical performance in the background.
System Testing and Acceptance
This phase focuses on quality assurance for all project components. The website undergoes extensive testing for accessibility and functionality across various browsers and platforms, ensuring every element meets specifications.
Webshop Integration
Here it comes to the setup of WooCommerce incl. payments via PayPal and credit card.
Detailed adaptation of the graphic display to the designs and templates created, e.g. the product overview. Optimisation of the purchase process.
The payment functionalities are integrated by means of an interface in order to guarantee a payment process without media discontinuity. The interface is designed according to your specifications.
Training
Our CMS is designed to be intuitive and user-friendly. However, training can be invaluable for getting started quickly and effectively with your website after relaunch. We offer training sessions both on-site and via video conferencing.
Reporting
Import of monthly updates, creation of backups, and monitoring of the servers, including bug fixing. We also regularly update your website with content.
EXPERTISE IN B2B LEAD GENERATION
With our expertise in web development, design, and SEO, we’ll transform your website into a powerful tool that attracts visitors and drives conversions.
You want to use Matomo?
As your tracking expert, we provide complex analysis in order to achieve the best possible results. Both Matomo and Google Analytics are part of our expertise. We thus continually optimize your content and improve the success of your web presence in the long term.
Ready for purpose-driven marketing?
Starten Sie Ihr Projekt mit uns!
