LEXICON» Search Engine Marketing

SEM (engl. Search Engine Marketing) auch Suchmaschinenmarketing ist ein Teilbereich des Online Marketings. SEM umfasst alle Maßnahmen, die für eine bessere Positionierung einer Webseite in den Suchergebnissen von Suchmaschinen sorgen. Diese Ziele erreicht man durch die zwei Teilbereiche des Suchmaschinemarketings: SEO and SEA.

Interesting things from our blog

1 December 2025
Building a multilingual website is far more than a technical feature. For many organisations – especially in the education and healthcare sectors – it means genuine access, trust, and visibility. Our current case study with the Erste-Hilfe-Schule Berlin demonstrates the significant impact it can have, with a target audience consisting of professionals, parents, and caregivers from very diverse linguistic backgrounds.
1 July 2025
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.
21 May 2025
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.