MARKET ENTRY

Your Partner for a Successful Entry into the German-Speaking Market

For over 17 years, INVICTUS has been helping B2B companies achieve a successful market entry into the DACH (Germany, Austria, Switzerland) region. Our experts analyze the market, competitors, and target audience to develop country-specific strategies, which we implement through a cross-media approach. With our support, your entry into Europe’s largest market is set for success.

Market Entry Strategy for the DACH Region

Are you looking to introduce new products or services to the German-speaking market? INVICTUS is your ideal partner. We specialize in helping both local and international B2B companies establish themselves quickly and profitably in the DACH region.

We assist in developing or adapting a tailored strategy that accounts for all financial and legal requirements. This involves in-depth analysis of the market, competitors, and target audience to tailor your business model to the needs of the German-speaking market.

Marketing for Market Entry: Strategies for Success in New Markets

Successful marketing for market entry is the key to gaining a foothold in new markets and standing out against the competition. Our experts provide a comprehensive approach that takes into account all relevant factors for a successful market launch in Germany, Austria, and Switzerland.

Market and competition analysis

Ein durchdachtes Marketing für den Markteintritt ist einer der wichtigsten Erfolgsfaktoren. Unsere Experten beginnen mit einer detaillierten Markt- und Wettbewerbsanalyse, um Ihre Konkurrenz zu verstehen und agil auf aufkommende Markttrends sowie Veränderungen im Kundenverhalten reagieren zu können. Zudem analysieren wir die Positionierung Ihres B2B-Unternehmens im Zielsegment.

Our approach goes beyond examining the competitive landscape and market structure in Germany, Austria, and Switzerland. We continuously monitor these factors to identify market dynamics and developments early, enabling us to adjust your strategy and ensure sustained success.

Target Audience analysis

Target audience analysis explores the desires, needs, and behaviors of potential customers, providing deep insights into your audience and highlighting current trends. This enables us to precisely define your target audience in Germany, Austria, and Switzerland and plan tailored marketing actions for your content marketing strategy—one that is both flexible and targeted.

Our experts analyze your products and services to identify relevant target audience segments.

We create Ideal Customer Profiles, Buyer Personas, and a Customer Journey , to visualize and understand your target audience. These insights form the foundation for a targeted communication strategy for market entry into the German-speaking region.

Entering the German Market

Building on our detailed analyses and extensive experience with the unique characteristics of the German-speaking market, we craft the ideal market entry strategy for your B2B company. Often, it is sufficient to adapt your existing strategy or business model from your home country to meet the specific demands of the DACH region.

The DACH region represents the largest market in Europe, characterized by high purchasing power. Success here provides a strong foundation for expanding into other markets, making it an essential step for long-term growth.

Comprehensive Legal and Tax Support

To ensure a smooth market entry into the German-speaking market, INVICTUS provides comprehensive legal and tax assistance:

For contracts, data protection, and other legal matters, we collaborate with our partners at Schulz Kluge Attorneys at Law ensuring a legally secure market entry. In the area of patent law, we work with attorneys from ETL IP, offering support with intellectual property rights and patent applications. Additionally, we can connect you with tax advisors and notaries from our extensive network.

We also offer the option to use a workspace, including a company address, in our coworking space to further facilitate your market entry.

Consulting for International Market Entry: Country-Specific Positioning with a Strong Network

Thanks to our extensive international agency network, we develop country-specific strategies for your B2B company that extend beyond the DACH region. Successful B2B brands in the DACH market often have the potential to be adapted and scaled to other European countries.

We collaborate with local partners who understand the unique characteristics of their respective markets, ensuring your positioning is tailored accordingly. This allows us to centrally manage concepts and campaigns while integrating valuable local expertise.

With a well-thought-out strategy and thorough analyses, you can secure a successful market entry and long-term competitive advantages. Our experts guide you through every step of the process, helping position your brand effectively in the target market and fostering sustainable growth.