B2B SOCIAL MEDIA MARKETING

Level up your B2B Social Media Marketing Game – with INVICTUS.

Anyone who is still convinced that social media marketing plays no role in B2B is missing out on valuable opportunities for their company. Social media is an essential component of any successful marketing strategy. A strong presence on social networks gives you the opportunity to reach your target group directly, build relationships with customers and strengthen your brand with relevant content. Regardless of whether it's LinkedIn, X, Instagram, TikTok or Facebook - you can reach your target groups on all relevant channels.

At a glance: our social media services

Whether it's direct customer contact or improving your SEO strategy, we help you to effectively position your brand.

B2B Social Media Strategy & Consulting

Precise, sustainable, tailor-made. After a comprehensive analysis of your current social media activities, we develop a concept that defines your goals and strategies and delivers measurable results. Your brand is represented on the right platforms at the right time - regardless of whether it's LinkedIn, Instagram, Facebook or TikTok.

Most popular social media channels in B2B marketing

Quelle: http://tobesocial.de/blog/social-media-studie-2014-trends-social-media-marketing-strategie-unternehmen-b2b-tipps

Platform selection & setup

Not every platform is suitable for every company. We will find the right channels for your target group. From business networks like LinkedIn and Xing, creative hotspots like Instagram and TikTok to classics like Facebook and X (Twitter until July 2023) - we will set up your profiles, develop content and define clear guidelines for a professional appearance.

Creative content strategy and development.

Content is king and the heart of your B2B social media strategy - and we are the creative minds behind it. Our team creates content that captivates your target group and encourages interaction. TikTok videos, Instagram reels or informative LinkedIn posts: With a structured content pipeline, we ensure that your content is published in the right place at the right time.

TikTok and trending formats

TikTok is no longer a “hype”, but a platform for brands that want to stand out with creativity and speed. We support you in establishing your brand on TikTok, developing a suitable content strategy and benefiting from trends at an early stage. Be it creative videos or strategic challenges, we use the possibilities of TikTok to get your brand noticed.

Paid Social & Influencer Marketing

Use the advertising power of paid ads to increase your reach in a targeted manner. We place tailor-made social ads on platforms like Facebook, Instagram and LinkedIn and maximize your visibility through collaborations with influencers. Influencers are the brand ambassadors of the future - also in B2B. We connect you with the right partners to spread an authentic message.

Monitoring & Reputation Management

One misstep on social media can be costly. That's why we continuously monitor your online reputation, proactively respond to trends and potential crises, and ensure that your brand always appears at its best. In a monthly report, we keep you up to date on all relevant key figures relating to your posts and your overall performance.

Social Sales Automation

Optimize your sales through social networks! With social sales automation, we identify potential customers, qualify leads and integrate them directly into your CRM system. This increases your efficiency and allows you to focus on the essentials: the sales process.

Your next step in B2B social media marketing

Let's work together to find out which platforms and content offer the greatest value for your company. Regardless of whether you want to optimize your current social media strategy or open up new channels - we at INVICTUS support you in establishing your B2B brand in the digital world.