Your contact for a successful entry into the German-speaking market.

The experts at INVICTUS have been helping clients enter the German-speaking market for more than 10 years. For this purpose, we develop specific strategies and concepts, which we implement accordingly in a cross-media approach. Since 2013, we have expanded our radius of action beyond the DACH region and can centrally manage the implementation of concepts and campaigns and combine them with local know-how through an agency network worldwide.

Market entry strategy

In order to successfully enter the German-speaking market, a holistic strategy that includes all measures for entering the new market and overcoming existing market entry barriers must be developed. The aim is to establish the company on the market as quickly and profitably as possible. We support you in developing a suitable strategy, taking into account all the financial and legal aspects.

Market and competition analysis

The most essential factor for the success of the company is the implementation of a meaningful market and competition analysis.

  • Have the attractiveness of the market and the presence of competitors in the target market been analyzed?
  • How strong are you in each segment?

The knowledge gained from this analysis is essential for the economic success of a company. We not only analyze the competitive landscape and the target market in terms of size and structure but also continuously monitor these aspects in order to draw conclusions about the various dynamics and developments within the market. Such market monitoring allows the early recognition of changes in customer behavior, new competitors, and market trends so that the market entry strategy can be adjusted accordingly at any time.  

Target group analysis

Target group analysis is used to analyze the wishes, needs, and behavior of potential customers. It enables an in-depth understanding of the target group and identifies current trends early on.
This allows you to more precisely define the target group in the new market of the respective country and, in further steps, to determine where and with which marketing activities they should be made aware of the offer. In order to address potential customers in a targeted manner, we analyze your products and explore the corresponding target group segments. In order to then specify these, we create buyer personas and buying centers that embody a company’s key decision makers in the relevant area.

The results of the target group analysis form the basis for the development of a communication strategy tailored to the target group. 
Existing customer projects are particularly suitable for this, which can then be used as references for addressing potential customers. INVICTUS supports you in the analysis and creation of such case studies for the subsequent addressing of target groups.

Market positioning/adaptation per target country

Germany (Austria, Switzerland) is the largest market in Europe. If a brand works here, it can be adapted and scaled to nearly all other European countries. We are adapting our success in the German-speaking region to other European countries by taking country-specific features into account and adapting communications accordingly.

In the case of a market entry beyond the German-speaking region, our network, which is made up of various agencies at the international level, enables country-specific strategy development. In doing so, we will involve local partners who know the peculiarities of the respective market and can adapt the positioning in a country-specific manner.

Legal basis

We also support you in legal matters regarding the implementation of your market entry strategy in the relevant market. For this purpose, we cooperate with our partners at Schulz Kluge Rechtsanwählte in order to guarantee you a legally compliant entry into the respective market. When it comes to patent law, we cooperate with the attorneys at law of ETL IP. Schulz Kluge Rechtsanwälte We can thus also support you in your interests in industrial property rights and patent applications.
In the field of patent law, we cooperate with the attorneys of the firm of ETL IP. Thus, we can also support you in your interests in the field of industrial property rights and patent applications.

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Stefan Roggatz

Stefan Roggatz


Invictus Lead Generation GmbH
Franz-Ehrlich-Straße 12
12489 Berlin

030 311 69 89 0